CI GUIDE AS TO HOW BEST TO PRESENT AND SELL YOUR PROPERTY
1. ASCERTAIN THE COMPLIANCY OF YOUR HOME
- If your property can be marketed as fully compliant it will have a considerable advantage over those that are not
- It is probably the most compelling selling tool a property can have, especially for international buyers.
2. CONSIDER YOUR PROPERTY AS THE ASSET IT IS
- Buying a second home abroad is more often than not an emotional experience; the realisation of a lifetime’s dream
- Displayed well, it will likely sell well.
- There is no place for clutter, children’s toys, laundry, overgrown gardens
- Nor is there room for bureaucratic compliancy issues may scare off a buyer.
3.LOOK AT YOUR HOME WITH A CRITICAL EYE
- Assess its plus points and be honest about its negative points
- Is there anything you can upgrade?
- Buyers like to see:Think “welcoming”. Think ‘home from home’
- cheerful kitchens and clean, modern bathrooms
- Floors that are cleaned and polished
- Rooms that are fresh and whitewashed
- Doors and windows that are waxed or varnished
- Floor rugs and throw rugs that create colour
- Leafy green plants that make a house feel lived in
4. INVEST IN IMPROVEMENTS
- Whether your house be a modest apartment or a luxury villa, making improvements before marketing it, can make a big difference.
- Think of it as an investment: the more you spend on an upgrade the more likely you are to obtain the selling price you want.
5. THINK OF SELLING YOUR HOME AS A COMPETITION
- Most buyers, especially international ones, will have contacted various agencies before travelling
- They are likely to have an itinerary of viewings for at least 5-10 properties if not more
- Your property is competing against those others
- The house that is able to tick the most boxes will win!
6. PREPARE FOR THE AGENCY PHOTO SHOOT AND VIDEO
- Preparing for the agency photo shoot is as important as preparing for a client visit.
- You want the house to be seen at its best.
- Use props: set dining tables, put flowers in vases, light a fire in the grate.
- You want your property to stand out from other listings
- Your aim is to pique the interest of a potential buyer
- Your goal is for the potential buyer to organise a viewing
7. SET THE STAGE FOR A CLIENT VISIT
- Most agencies will give you at least 24 hours advance warning of a visit
- Ensure the house is aired
- Open shutters, draw curtains and allow in as much natural light as possible.
- Turn on all lights
- Turn on the central heating if it is cold
- If there’s a fireplace, light it.
- Again, set a stage of welcome and warmth
- Keep in mind that the client’s initial goal is to “connect” with a property
- Your goal is to have the client “fall in love” with it!
Nicola: + 39 335 614 6796
Roberto: + 39 334 362 5527
Alison: +39 347 197 0512